CarMax
At CarMax, I had the opportunity to work in the Brand Marketing Department covering for an employee on maternity leave. During this short period in the winter months I took part in helping shift from their previous brand style towards a bold, bright yellow modern look. Specific projects I jumped on were recruitment and employment internal guidelines, interpreting this style. I became the “go-to” for these type projects: including internal guidelines for recruiters and hiring managers, marketing material, store wraps, web banners, etc.
One of my first projects while learning all this CarMax brand was to create a graphic treatment for “CarMax Kids Give Back.” I referenced previous marketing projects that have more leeway and illustrative freedom, but still maintaining a brand feel.
I’m not allowed to share quite yet, but very excited to share big billboard project, once that goes live!