Terra Gypsy is a brick and mortar shop that specializes in "Hippie and Metaphysical Gifts, Decor, Clothing and More". As a manager, I helped transition their website to Squarespace, promote their items on multiple platforms such as Facebook and Instagram. Below are a few Facebook samples guided towards their brand promotion and sticking to their fun loving, earthy feel. The growth of their follower outreach can be seen from first image to last.